
Effective date: October 2026
Applies to: the ShapeTalk communication style quiz, including the participant quiz, the results page and the live results dashboard shown during a session
Route: This policy is published at /privacy on the ShapeTalk site
ShapeTalk is run by Biz Group FZ-LLC ("Biz Group", "we", "us" or "our"), based in Dubai Production City (DPC), formerly the International Media Production Zone (IMPZ), at Unit D56, Dubai Production City, Dubai, United Arab Emirates. For the purposes of the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021, "PDPL"), Biz Group FZ-LLC is the data controller for the personal data described in this policy.
ShapeTalk is a communication style-based teambuilding activity (it is not a psychometric test) delivered in workshops, teambuilding events, and facilitated sessions approved or delivered by Biz Group. This activity and its platform are not offered as a public consumer product.
Where a session is run for your employer or an event organiser, the facilitator may share the session results with them, for example in an exported report. Please ask your facilitator who will receive the results before you take part.
When you take part in a session, we collect and store:
We also automatically receive standard technical data when you use the site, such as your IP address, browser type, device details, request logs and timestamps through our hosting and infrastructure providers consistent with normal web operation.
We use the data described in Section 3 to:
Results are generated using a fixed scoring algorithm based on your answers.
Your data may be seen by:
Entering your details and pressing the start button is a deliberate, voluntary act, and we treat it as your consent to process your name, email address and answers for the purposes in Section 4. Technical data is processed because it is necessary to run and secure the platform.
We use the following third-party providers to run ShapeTalk. Each handles data on our behalf under its own security and data protection commitments:
| Provider | Purpose |
|---|---|
| Cloud application hosting provider (SOC 2 Type II and ISO/IEC 27001:2022 certified; all traffic served over encrypted HTTPS/TLS) | Hosting the ShapeTalk site |
| Backend database and storage provider (SOC 2 Type II and ISO 27001 certified; data encrypted at rest with AES-256 and in transit via TLS) | Storing sessions, participant entries and results |
| Network security and content delivery provider (SOC 2 Type II and ISO 27001 certified) | Live dashboard updates, network security, and DDoS protection |
We do not sell participant data to any third party, and we do not permit these providers to use session data for their own marketing or training purposes. You may contact us through details provided in Section 14 to request more information on the third-party providers. Requested details will be shared with our verified clients only, provided these details do not compromise the security, source code, or any other sensitive details of our technical infrastructure.
Sessions, and the participant data described in Section 3 other than technical logs, are automatically deleted 180 days after the session is created, unless a shorter period is requested by you, your event organiser, or your employer.
Technical logs are exempt from this retention period for the sole purpose of error logging and maintenance of the platform.
Our infrastructure providers, including our hosting, database and network providers, process data outside the UAE as part of their global infrastructure. Where this occurs, we rely on the contractual and technical safeguards those providers maintain, including their standard data protection agreements. Relevant details of each provider's data handling can be provided on request.
Under the PDPL, you have the right to:
To exercise any of these rights, contact us at teambuilding@bizgroup.ae
ShapeTalk is intended for use by adult participants in corporate and professional event settings. It is not directed at, or knowingly used by, individuals under 18. If you believe a minor has provided personal data through this platform, please contact us using the details in Section 14 so it can be removed.
We apply reasonable technical and organisational measures to protect participant data, including encryption in transit, authenticated access for facilitators, and access controls on our backend systems.
We may update this policy from time to time to reflect changes to ShapeTalk or to applicable law. When we do, the effective date at the top of this page will be updated.
Biz Group FZ-LLC | Email: teambuilding@bizgroup.ae